Privacy Policy
Última actualización:April 28, 2026
This Privacy Policy explains how Zeekr Panama ("we") collects, uses, stores, and protects personal information when you visit this website or interact with our services as a dealership. This policy is governed by Law 81 of 2019 on the Protection of Personal Data of Panama and other applicable regulations.
Personal Data We May Collect
| Category | Details |
|---|---|
| Personal contact information | Name, phone number, email address, region of residence. |
| Test drive appointment | First and last name, email, phone, preferred showroom, appointment date and time, preferred model. |
| Vehicle interest data | Models viewed, configurations selected, catalog downloads. |
| Account information | Username, password (encrypted), preferences, marketing consent. |
| Service and ownership records | VIN, service history, warranty information, ownership transfers. |
| Technical and usage data | IP address, browser, device type, operating system, pages visited, referral source, session duration. |
How We Use This Information and the Legal Basis
We will only use your personal data for the purposes and legal bases described below.
| Purpose | Legal Basis |
|---|---|
| Respond to inquiries and provide information about the Zeekr models and services available in Panama. | Consent / steps prior to entering into a contract at your request. |
| Schedule and confirm test drives and showroom appointments. | Steps prior to entering into a contract at your request. |
| Process vehicle purchases, deliveries, financing referrals, registration assistance, and after-sales service. | Performance of a contract. |
| Send marketing communications about Zeekr products and dealership services. | Consent (revocable at any time). |
| Comply with applicable legal obligations (taxes, customs, product recall notices, regulatory reporting). | Legal obligation. |
| Operate, secure, and improve our website and dealership systems. | Legitimate interest. |
How We Share Your Personal Data
We share data with the categories of recipients indicated below.
| Data Category | Recipient | Reason |
|---|---|---|
| Contact and inquiry data, test drive appointments, vehicle interests, ownership data. | Authorized importer and Zeekr group companies. | To operate dealership services, fulfill warranty obligations, after-sales support, and recall campaigns. |
| Contact data, account data, technical and usage data. | Service providers acting on our behalf (hosting, email, CRM, analytics, marketing). | To deliver the dealership experience: hosting, communications, customer relationship management, web analytics, advertising measurement. |
| Order, payment, ownership, and service records. | Financial institutions, insurers, registration authorities. | To process purchases, financing, insurance, and vehicle registration. |
| All categories, when required. | Government authorities, courts, regulators. | When required by Panamanian law or a court order. |
International Transfers
Some providers may process your data outside Panama. When this happens, we apply the appropriate safeguards.
| Category | Mechanism | Country |
|---|---|---|
| Hosting and email data. | Standard contractual clauses with the provider. | United States. |
| Analytics and marketing measurement. | Standard contractual clauses with the provider. | United States, European Union. |
| Brand operations and product support. | Intra-group data transfer agreement. | China and other Zeekr group locations. |
Your Choices and Rights
Under Panama's Law 81 of 2019, you have the rights summarized below. Contact us to exercise any of them.
| Right | Summary |
|---|---|
| Right to information | Receive information about whether we are processing your personal data. |
| Right of access | Receive a copy of your personal data. |
| Right of rectification | Correct inaccurate or incomplete personal data we hold about you. |
| Right of erasure | Request the deletion of your personal data in the circumstances permitted by law. |
| Right to restrict processing | Request that we stop processing your data in certain circumstances. |
| Right to object | Object to processing based on legitimate interests, including direct marketing. |
| Right to portability | Receive your data in a portable format or have it transmitted to a third party where technically feasible. |
| Right to withdraw consent | Withdraw consent at any time, without affecting the lawfulness of processing prior to withdrawal. |
Information We Collect
We may collect information you provide directly (name, email, phone, identification, vehicle preferences) and information collected automatically (browser type, device, IP address, pages visited, referral source).
How We Use Information
We use information to respond to inquiries, schedule test drives and showroom visits, process service requests, communicate offers where you have given consent, improve our website, and comply with legal obligations.
Sharing with Third Parties
We may share information with our authorized importer, the global Zeekr brand, service providers acting on our behalf (hosting, email, analytics), and government authorities when required by law.
Cookies and Analytics
We use cookies and similar technologies to operate the site and understand usage patterns. See our Cookie Policy for more details and how to control them.
Your Rights
Under Law 81 of 2019, you have the right to access, correct, update, and request the deletion of your personal data, as well as to withdraw consent. Contact us using the information below to exercise these rights.
Data Retention
We retain personal information only for as long as necessary for the purposes described, or as required by applicable law.
Security
We apply technical and organizational measures designed to protect personal data against unauthorized access, alteration, disclosure, or destruction.
Changes to This Policy
We may update this Privacy Policy from time to time. The most recent version will always be available on this page with the date of the last update.
Contact
For privacy-related requests or inquiries, contact us by email or phone using the information in the footer of this site.
Para consultas, escríbenos ainfo@zeekrpanama.com.